The Boutique

Biondi’s boutique is in Old Church Street in Chelsea, London offering designer holiday essentials all year round. The team at Biondi is all experienced fitters and stylists with extensive experience in swimwear and styling. We pride ourselves on sourcing well-fitting and supportive products with many brands exclusive to our store.

The History

Former Harvey Nichols buyer, Claudine Davies, founded Biondi in 2001. As the first sales agency in London to specialise in contemporary beachwear, Claudine went on to grow the business into the multi-brand and one-stop holiday shop. In 2013, the Biondi collection launched in Harvey Nichols, Boutique1 and the following year on Matchesfashion.com.  

The Brand

Biondi is a British luxury resortwear brand. Designed with superlative craftsmanship, the collection focuses on an exemplary fit and timeless style. Using the finest sustainable fabrics alongside carefully considered cuts and innovative detailing, each piece will make you feel completely confident in your own skin.

Biondi operate on a policy of sustainability and conscious luxury. Producing timeless, high quality pieces encourages conscious consumption and creates fashion that will be loved for years. For Biondi, sustainability means ethical manufacture, everything made by people who are treated fairly, with respect and who are paid well for what they do. Whether manufacturing takes place in the UK, Italy or India, production runs are kept small to keep the carbon footprint as low as possible. Products are made from sustainably-grown or recycled materials, using low impact processes. Swimwear and lining fabrics are made of a mixture of ECONYL and elastane/lycra and the ready to wear collection is made using natural fibres such as linen, organic cotton and silk. Biondi also use compostable packaging.

Due to supplier issues, Biondi does not currently have a new collection in store We are working hard to reintroduce our collection for the end of the year.