Personal Shopping

Much like denim or an evening dress, swimwear needs to fit correctly to look fantastic. With our fabrics, styles, trends and design innovation - a personal consultation is all you need to help you make the right swimwear decisions. The passionate team of expert stylists are on hand in the Biondi Boutique to guide and advise you, whether you are buying online or in store.

The right swimwear fit will make ALL the difference to how you feel poolside or on the beach. We enjoy spending the time with each individual customer, as this will ensure that they feel confident and nothing short of fantastic on their holidays.

Do give us a call or send an email to book an appointment. Or simply swing by Old Church Street during our opening hours (**currently operating reduced hours Mon - Fri: 10am - 5pm, Sat & Sun: Closed**) where we would be delighted to show you which stunning new pieces will complement your holiday wardrobe.

The Team

Whatever your shape, size and style, we have bikinis and swimwear to make you feel and look fabulous. Most importantly, we are all experienced fitters and stylists with backgrounds in swimwear. And, together with our passion for getting the fit exactly right for you, the shopping is easy and fun. More about the team.


Claudine Davies, Founder at Biondi London


Claudine has worked for more than 23 years in retail and wholesale - with the majority of her career in swimwear. Renowned within the industry for her expertise and entrepreneurism, Claudine continues to scour the globe for new and interesting products to style her customers.


Rhona, Stylist at Biondi London


Rhona joined Biondi five years ago and, put simply, is utterly passionate about swimwear – together with exotic holidays and fine art. Customers leave Rhona’s company well advised styled and ultimately confident about how they will look on the beach.

The Service

We offer excellent service. Working on the basis that every Biondi customers is a VIP to us, we include:

  • Free delivery (when spending over £75)
  • Free Worldwide delivery (when spending over £200)
  • Next day delivery and same day delivery available
  • Special orders
  • Alterations available at our Chelsea store
  • Bespoke service at our Chelsea store
  • Expert advice available on the telephone, email or in store
  • Styling help for holiday wardrobes (we regularly work with individuals and stylists)

The Brands

We travel the world to bring home the latest new and exciting labels for our customers. Many of these brands are exclusive to us in the UK. And, as often the UK agents, we have the widest selection of styles available for you to choose from.